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Wednesday, 28th April 2010 –

Ethnic sales and marketing service launched By Anastasia Weiner – Business Correspondent, Yorkshire

CNG Business Services, the York-based outsourcing specialist, has launched a new ethnic sales and marketing service for its commercial clients.

According to CNG the service will take cultural and linguistic diversities into consideration and tailor marketing needs accordingly.

The firm said that it spotted a gap in the market after helping a number of its clients with multilingual and mutlicultural requirements.

Specific interest has already been shown by the retail and pharmaceutical sectors.

Sanjeev Patel of CNG said: “Cultural and linguistic diversities can make business negotiations, selling and marketing more difficult than it needs to be.

“We are also very aware of ethnic and cultural sensitivities and are able to advise a client about how best to approach another company, who may not have the same principles or beliefs.”

He continued: “In our experience brands that choose to engage with the people that they are selling to and inject an element of personality into their marketing are far more likely to improve sales over time than those who consider a mass market approach or a one size fits all mentality.”